Wherever we require your consent under applicable law, you will always be able to withdraw any consent provided to us. We shall cease to use your personal data for the purpose in respect of which you have withdrawn your consent, but we may still use, process, store and transfer your data for other purposes, such as those set out above. Specifically, in the case of customers from the European Economic Area (EEA), we are able to send you direct marketing without your consent, where we rely on our business or legitimate interests. Irrespective of the legal basis on which we rely to send you direct marketing, you have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by: (a) contacting our Privacy Officer at firstname.lastname@example.org or sending your request by post to; Privacy Officer, Lane Crawford, 30F, One Island South, 2 Heung Yip Road Wong Chuk Hang, Hong Kong SAR, or (b) in the case of direct marketing emails, by clicking the unsubscribe link at the bottom of such emails.