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Privacy Policy

This section outlines the policies and procedures regarding the use of data analytics cameras in Lane Crawford stores. Data analytics cameras are used in our stores to generate anonymous and aggregated data for statistical research purposes, such as demographics analysis and traffic flow analysis within our stores. The anonymised and aggregated data will be used by us to help improve our services.

The only personal data we may collect is facial biometric templates derived from a facial image captured by the analytics camera (i.e. numeric information describing different facial features), which will be collected and used and processed by the analytics camera for the purposes stated above (namely, to analyse traffic flow within our stores for statistical research purposes). No video footage, images or other personally identifiable data shall be stored. All analysis conducted by the data analytics cameras based on the footage will be done in real time. Security measures are in place to prevent unauthorized access to the data analytics system.

The facial biometric templates collected using the analytics camera will be securely deleted within 24 hours of being collected, and only the aggregated and anonymised data will be retained.

Data subjects are explicitly informed that the data analytics cameras are in operation in applicable areas by notices reading “analytics cameras in operation”. We place conspicuous notices at the entrance to any monitored area and fix further notices inside the area. Notices are also posted to alert customers if the analytics cameras themselves are very discreetly located. No analytics cameras are installed in places where people have a reason to expect privacy.

The facial biometric templates collected using the analytics camera will only be disclosed to our third party service providers who operate the analytics cameras for the purposes stated above (namely, to analyse traffic flow within our stores in order to generate anonymous and aggregated data for statistical research purposes). All use or transfer of data derived from the analytics cameras will be on an anonymised and aggregated basis, such that you cannot be identified or re-identified.

If a customer has queries in relation to the operation of the data analytics cameras or in relation to privacy issues of his/her personal data, he/she may contact our Privacy Officer at privacyofficer@lanecrawford.com or by post to: Privacy Officer, Lane Crawford, 30F, One Island South, 2 Heung Yip Road Wong Chuk Hang, Hong Kong SAR.