Lipstick should be a perennial makeup staple in every woman's beauty regimen, but if there were ever a time to paint your pout, Valentine's Day would have to be it.

In our ode to the most romantic day of the year, we’ve picked out an edit of luscious lipsticks in that perfect shade of everlasting red.Whether you're a seasoned pro at wearing this cardinal colour or just testing it out for the first time, our favourite way to wear this classic hue is with a nude base and bold brows. Keep the focus on your lips with natural fluttery lashes, using just a few coats of thickening mascara. Look out for new online launches from Dolce&Gabbana Beauty (their delightfully creamy formula glides on like butter) and Kevyn Aucoin.