The adoption of cool new technology is exciting, and is usually accompanied by stadium keynote-worthy levels of excitement. This season, fashion gets technical.
Start by keeping tabs on the trademarks and registered trademarks. The stalwarts — Canada Goose, Trickcoo, Nanamica, and Stone Island — have always led a research-heavy existence, with staples crafted from INFINITUM™. COOLMAX™. PRIMALOFT®.
Don’t let footwear be your Achilles’ heel here; complement your wind-, water-, and inclement weather-proof jackets and coats with a rubber-soled, responsively cushioned pair of sneakers from adidas x Raf Simons.
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