Hard as it may to believe, but co-founders Loris Messina and Simone Rizzo, have no design background. Instead, approaching their label Sunnei with a practical manner that sees them take a refreshingly new approach to menswear, creating pieces that they want to and will wear, rather than runway pieces that don’t live outside of the catwalk.

Rooted in classic ‘Made in Italy’ craftsmanship, Sunnei looks to redefine the phrase with its innovative, playful and youthful attitude. Working with various dyeing techniques and rare fabrics, the brand embodies the Italian sense of ‘effortless cool.’ And if their new season collection is anything to go by, we can’t wait to take a little of this new Italian aesthetic into both our lives and our wardrobes.