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Photography by Harry Mitchell

MATS KLINGBERG'S WORLD OF MODERN CLASSICS

The mission of outfitting today’s stylish man is never over for the Trunk founder

Since bringing his curated selection of fine menswear, shoes and accessories to Lane Crawford in 2017, Trunk founder and managing director Mats Klingberg hasn’t slowed down. His constant desire to bring great style and modern tailored clothing to the international community both excites and inspires him to keep moving forward.


“I’ve always been a bit of an explorer and I love discovering new things, meeting new people, trying new food, so for me personally I’ve been very fortunate to get to play a small part in changing men’s ways of dressing and what this can mean for them on a personal level,” says Mats. “Dressing well is of course about looking good, but for me it’s also about feeling good and not having to worry about what to wear and not. Lots of men don’t like shopping that much, so I want to make it easier and more enjoyable.”

Photography by Harry Mitchell

And, since we’re all living in an increasingly connected international community, more men are able to access fashion from around the globe. When it comes to Trunk, the same collection that Mats offers in his London shop is available at Lane Crawford — the only difference, as Mats notes, is the weights of the fabrics due to the variations in climate between London and Hong Kong SAR. This allows for everyone to enjoy the brand’s range of chinos, tees, sneakers, smart suits, lace-ups and ties, no matter how they choose to style it.

Photography by Harry Mitchell

Mats does note, however, that men here in Asia dare to experiment a bit more with different styles and push things a bit further than most of their counterparts in Europe do. He encourages all of his clients to have fun with his collection, but also to make sure that it works for your lifestyle needs. “Most of our jackets are unconstructed and can easily be folded up and popped in to a bag without getting damaged, so they’re easy to travel with — which is ideal for a man like me who travels often for work,” he says. “For example, I tend to build my wardrobe around a couple of really good jackets, suits, shirts, trousers and shoes that can easily be combined in different ways. This makes my life a lot easier when deciding what to wear in the morning and when packing for a trip.”


In addition to offering Mats’ unique curation, Mats himself is coming to Lane Crawford this month. What should we expect? “I’m very much looking forward to meeting lots of interesting people and to hear about their views of shopping and dressing well. I’ll be there to give advice on how to be elegant yet look and feel relaxed and comfortable at the same time. I’ll also give tips on things to think about when building a wardrobe — things that make it easier to pack for your next trip that combines business and leisure and/or that speeds up the process of getting dressed in the morning, so you can get on with your day and do great things!”


Explore The Lounge, the menswear zone at Lane Crawford ifc mall. Stop by and discover the latest menswear and accessories, and shop the newest curation by Trunk founder Mats Klingberg, from September 26 onwards.

2019-09-18 00:05:00.0

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