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Image courtesy of Kirin

INTRODUCING: KIRIN

DJ-turned-designer Peggy Gou’s cool-girl essentials

DJ sensation and style icon Peggy Gou's recently dropped womenswear line, Kirin, was destined for buzz. With plenty of streetwear swagger, a dusting of high-fashion references, the backing of Virgil Abloh under the New Guards Group, and of course Peggy herself at the centre, the label is a recipe for exactly what cool girls want to wear now.


That Midas touch is something Peggy 's been cultivating for a while. Before adding fashion designer to her resume, the South Korea-born, Berlin-based DJ and producer made waves in the music industry, founding her own independent record label, Gudu Records, and playing at more than 100 gigs a year, including festival heavyweights Coachella and Glastonbury. More recently, she made it to the Forbes 2019 Asian 30 under 30 list.

Image courtesy of Kirin

When it comes to Peggy’s debut fashion line, expect a collection as fresh and high-energy as the artist herself: cue colour blocking, vinyl fabrics, faux fur and smiley faces. Silhouette-wise, a backless scuba dress, baseball jersey-kimono hybrid and cinched trench with cut-out detailing are all high-impact standouts. As for how to style it? Make like Peggy herself and pare it all back with a pair of Nike kicks.

2019-09-04 00:01:00.0

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