Though perfect for the everyday, these aren’t your everyday shoes. Indeed, Gray Matters founder and Creative Director Silvia Avanzi dug deep into the female psyche before launching the New York based label in 2015, asking herself what women really want and what they really need in today’s world.
The answer? Avant-garde heels that work seamlessly into every wardrobe. Each style is designed with the heel in mind first, taking a sculptural approach to the season’s must-have silhouettes such as the mule, and elevating them with a quiet sophistication.
The Mildred Egg which features a spherical egg-shaped heel - each is hand-carved, hand-painted and crafted in Italy by the same company that works with the likes of Fendi and Dior - is set to be on the heels of every fashion insider this season.
In a fashion world filled with over the top style statements, Gray Matters’ refined, cerebral approach - defined by its deceptively simple subtle nuances - makes its really rather special.