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The rising labels worth getting really (really) excited about

Words by Bridget Barnett

Say hello to the brands that are injecting freshness and excitement into our Spring Summer 2020.


Warning: You’ll want to add all to cart – now.

Images courtesy of L’AFSHAR

L’AFSHAR

Founded by British-born Iranian Lilian Afshar, the eponymous handbag label crafts statement boxy bags with lashings of on-trend chain. It’s streetstyle gold, and Bella Hadid and the Jenner sisters have caught on. Who else is excited? Beyoncé – who allegedly bought every single piece in Afshar’s collection.

Images courtesy of A.W.A.K.E. MODE

A.W.A.K.E. MODE

Founded by Natalia Alaverdian, A.W.A.K.E MODE (an acronym for All Wonderful Adventures Kindle Enthusiasm) has a strong “fashion girl” following, and for good reason – it’s the perfect mix of contemporary meets conceptual. The brand’s Spring Summer 2020 collection aims to “introduce elegant wit and subtle strangeness into the wardrobes of Alaverdian’s dedicated following”, led by the pillowy goodness that is the brand’s ‘Lucy’ bag.

Images courtesy of Khaore

Khaore

Co-founded by Raiheth Rawla and Wei Hung Chen, two graduates from Parsons School of Design, New York-based accessory label Khaore offers up “artistic reinterpretations of the everyday and mundane”. The brand’s velvet quilted “pillow” bags — each adorned with tonal flower embroidery handstitched by artisans in India — are beautiful heirlooms you’ll want to have and hold forever.

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2020-01-22 00:05:00.0