The purpose of this data analytics policy is to explain the use of data analytics cameras in our stores. Data analytics cameras are used in our stores for statistical research purposes, such as demographics analysis and traffic flow analysis within our stores.
- Security and destruction of data: We have security measures in place to prevent unauthorised access to our data analytics system. The facial biometric templates collected using the analytics camera are securely and permanently deleted within 24 hours of being collected, and only the aggregated and anonymised data is retained.
- Notice: We notify customers and other visitors to our stores when data analytics cameras are in use by the conspicuous posting of notices stating “analytics cameras in operation” at both the entrance to any monitored area of the store and inside the area itself. Notices are also posted to alert customers if the analytics cameras themselves are very discreetly located. No analytics cameras are installed in places where people have a reasonable expectation of privacy, such as in changing rooms.
The facial biometric templates collected using the analytics camera are disclosed only to our third-party service providers who operate the analytics cameras for the research purposes stated above.