Sweaters that feel – and do – good
Fashion and philanthropy come together in
Sonia Rykiel’s Generous Sweaters collection
Knitwear is to Sonia Rykiel what denim is to Levi’s, so when the brand’s artistic director Julie de Libran decided she wanted to help good causes, she turned to sweaters, inviting a selection of her famous friends to design limited-edition knits from which 10 percent of profits go to the collaborator’s charity of choice. The philanthropic initiative is an inspired way to celebrate the Parisian brand’s 50th anniversary, along with the feel-good effect of a new autumn sweater.