
Korean beauty brands have long been leading the way in innovation and breakthroughs. The latest to arrive on lanecrawford.com is the impossibly luxurious skincare brand “The History of Whoo”, inspired by the secret potions used by Empresses in the royal courts. Discover these regal hero products that will change your skin right now.
The brand’s most celebrated product is the Bichup Ja Saeng Essence, a multi-purpose lotion that will address every skin issue. Containing chojaha bidan, to prompt skin rejuvenation, among other traditional rituals that were used in the Korean court for the complexion.


This is the gold standard in whitening. Harnessing the power of a royal secret formula, using Korean herbs like seogamsan and chilhyangnalbacksan this moisturiser packs a punch when it comes to fighting sun spots and discolouration.
Anti aging skincare doesn’t come more luxurious than this. This richly textured cream targets the signs of ageing and whitens the complexion from the deepest layers of the skin. Using precious ginseng, powdered jade, deer antlers and gold extracts, this potion is hyper active.
