Super Cool
The Italian brand moves to Lane Crawford
As part of their ongoing “SUPER Moves To” travelling project, Italian eyewear brand (and celebrity favourite) SUPER makes their first stop in Asia at Lane Crawford. Experience these exciting, luxury hand-made frames that are unbeatably cool.
Autumn/Winter 2013
SUPER starts this season with a few of their headlining silhouettes, reworked and refreshed in new materials and colour combinations. Characterised by a sharp and mechanical aesthetic balanced with delicate details, SUPER consistently adheres to its tradition of handmade excellence. Look out for their iconic Flat Top style in clear acetate for a retro take on a modern frame.
SUPER x
Lane Crawford
In celebration of their Hong Kong visit, the first in Asia, SUPER launches two limited edition unisex styles. Exclusively available from us and inspired by street style favourite trends, these two limited edition styles feature camouflage and studded detail.
COMING SOON TO LANECRAWFORD.COM
FIND IN STORE AT ifc mall
SUPER
Collaborations
SUPER’s line-up of past collaborations has played a huge part in the brand’s history and aesthetic. We round up a few of their unforgettable exhibitions – view them all in store at their pop-up shop in Lane Crawford ifc mall, until mid October.
Click thumbnails to view collaborations
SUPER x Cool Cats
November 2011
Working with the French group Cool Cats, SUPER created a collection as tribute to the multi-talented, influential individuals.
SUPER x P.A.M
December 2011
In collaboration with the Australian underground brand, SUPER’s “Alta moda” sunglasses gets updated with a combination of gold metal and sleek, black acetate.
SUPER for Elton John AIDS Foundation
June 2012
SUPER sunglasses participated in the 2011 edition of Elton John’s White & Tiara Ball, for which they created a pair of spectacles inspired by Elton’s flamboyant style.
SUPER x Études
February 2013
Highlighting the French studio’s signature blue from their menswear line, SUPER reinterprets their Panamá style in a deep cobalt hue.
SUPER x Hello Kitty
August 2013
In celebration of SUPER’s 3rd anniversary in Hong Kong, SUPER presented a Hello Kitty collection, designed with Asia’s exuberant kawaii street style in mind.