Wong: When you look great you feel good, and that helps you perform better. You also need to dress for the occasion and know your audience. I choose better-quality fabrics to show that I value quality and set high standards for myself and the company. Every time we dress, we’re asserting a part of ourselves.
Gafsi: It’s wearing clothes that make you feel confident, so you’re able to do what you need. If you’re doing a sales pitch, you’ll be more successful if you’re feeling more confident. If you’re going to be in front of a large audience, you need to wear something that will make you feel like an elevated version of yourself. It’s important for entrepreneurs to have a strong personal brand, and that is in part conveyed in how you dress. I’m more of a classic dresser, so I like to go for a monochromatic outfit. In Europe, you wear a lot of black in the work environment but in Asia, I find colour to be more effective.