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Image courtesy of Lemaire

New to Lane Crawford

3 Minimalist Menswear Brands On Our Radar

This season, Lane Crawford has expanded its menswear ready-to-wear edit to include a trio more cult-beloved labels. Unified in practicality and minimalism, here’s the low-down on the latest debuts.

HERNO

Image coutesy of Herno

Founded in Italy’s Erno Valley, which feels the cold wind blowing from the Alps above, Herno has been perfecting durable outwear made for extreme weather since 1948.


Why we love it:

Updated for the now through GORE-TEX® materials, a contemporary sportswear edge, and an undercurrent of traditional Italian tailoring, the label’s edit of padded down jackets, gilets, waterproof puffers are made for years of high-rotation.

LEMAIRE

Image courtesy of Lemaire

Combining a homage to the brand’s Parisian heritage with an appreciation for minimalist design codes, Lemaire is all about sophistication and supreme wear-ability.


Why we love it:

With a knack for layer-friendly garments that can be worked together effortlessly to build a cohesive look, expect Mod-esque tailoring, workwear-inspired details, and reversible jackets that would easily earn their place as centrepieces in a frill-free modern wardrobe.

THE ROW

Image courtesy of The Row

The elusive Olsen twins put their The Row men’s offering through two years of extensive researching and wear-testing before its launch. It mirrors the minimal tailoring and a superior choice of fabrics found in the label’s women’s collection – cue the likes of double-felted wool coats and an exceptional knit fabric called “fur cashmere”.


Why we love it:

Its silhouettes, oversized proportions and swaddled forms lean into comfort, cosiness, and quiet confidence - the epitome of stealth luxury.

See also: our men’s cold culture edit

2021-10-08 00:00:00.0

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