New Brands to Watch The newest names to watch this month
From the must-have new denim brand to one of the most waitlisted bags of the moment, Lane Crawford’s edit of the newest labels to watch this month will ensure you refresh your wardrobe with style.
Adeam
Native Japanese designer Hanako Maeda is a true East-meets-West designer, taking inspiration from her two hometowns of Tokyo and New York. A vision to create pieces that combine art and wearability couldn’t have translated more beautifully in her latest collection that filters Japanese summer dressing through the designer’s intercontinental lens. Lightweight kimonos, rich shibori (a technique where the fabric is twisted and bound while dyeing to create intricate patterns) organza, obi-like bow accents and floor-skimming wide leg pants make day-to-night wear dilemmas a breeze.
Alexander White
Alexander White is the newest name to make waves in the designer shoe arena. Having cut his teeth at Erdem, White was encouraged to start his own label after a chance meeting with Jimmy Choo’s Sandra Choi, who reviewed his portfolio and suggested he start his own eponymous brand. Since his collection debut two years ago, White has quickly found a niche for his elegant shoes with a playful, youthful twist.
Gabriela Hearst
The most in-demand bag that you have probably never heard of, New York-based designer Gabriela Hearst’s Nina bag commands a secret waiting list that interested buyers had to email to get on. Its demand trajectory continues to rise, fuelled by Oscar winner Brie Larson - who wore hers with a Céline look - and Russian street style star Miroslava Duma. Now launching at Lane Crawford in Hong Kong, the Nina will be at the top of our wish lists this month.
Galvan
With backgrounds in art and fashion, Sola Harrison, Anna-Christin Haas, Katherine Holmgren and Carolyn Hodler were inspired to create Galvan’s line of effortless dress options after encountering that age-old problem one too many times: what to wear when everything in your closet looks too shiny, too simple and possibly, a little too sinful. Galvan is the newest go-to London label for clean, modern and youthful eveningwear that is as elegant as it is versatile.
Georgia Alice
New Zealand designer Georgia Currie founded label Georgia Alice fresh from university four years ago. It soon after caught the eye of Man Repeller’s Leandra Medine and she has since continued to gain critical industry acclaim for her pared back minimalist collections that beg to be worn. For Currie, the Georgia Alice girl “champions big hearts, honest confidence and positive vibrations.” In reality, her slouchy silhouettes, off-shoulder tops and oversize tunics are what wardrobes dreams are made of.
MABU by Maria BK
Founded in Athens by Maria Bakakou, MABU by Maria BK’s cult summer sandals take inspiration from ancient Grecian history and cheerful colours of the designer’s homeland. Handmade, each one-of-a-kind pair of leather flats is brightly and decadently embellished with tassels, pom-poms, beading and embroidery. Thanks to the statement sandals surprising easy styling ability - think simple faded blue denim, soft white cottons and crisp linens - these hot commodities are set to become the pivotal piece in your next beach destination wardrobe.
Sandrine Rose
The LA-based brand denim founded by Parisian Sandrine Abessera was launched only last year but has already captured the imagination of fashion insiders - Gigi Hadid was recently spotted in a pair - from New York to London. Her everyday denim pieces and tees feature embroidery inspired by her love for the bohemian, nature with sayings such as Troublemaker, Girl Gang and Love Me motifs.