Logomania Issac Hindin-Miller on the top picks of the season
Words by Nick Rhodes / Photography by Eddie Lee
We invite New York-based writer and stylist Isaac Hindin-Miller, to showcase the hottest logo tops to be seen in this season. Hindin-Miller contributes to fashion publications such as The New York Times, GQ and Business of Fashion as well as being the go-to DJ for fashion week parties.
From heritage luxury houses to streetwear brands, designers are demonstrating their love of logo more than ever. While the pared-back minimalism of the late ‘90s resulted in a lull period for the trend, the recent resurrection of “logomania” has ushered in a fresh new reinterpretation of logos by a slew of designers across the menswear landscape. It’s time to pick your trademark of the season.
Synonymous with cutting-edge couture and classic tailoring, under the helm of creative director Demna Gvasalia, Balenciaga has become a millennial favourite, influencing the Instagram generation’s style season after season. You can’t go wrong with one of the brand’s classic pieces: the logo hoodie. Pair with denim, sneakers and a waist bag for an effortlessly en vogue look.
There’s no brand leading the game more than Gucci right now. The ever-popular “bootleg” logo T-shirt exudes the brand’s penchant for throwback nostalgia and tongue-in-cheek irony.
Streetwear heavyweight Heron Preston’s iconic bird T-shirts have been spotted on the biggest names in fashion, music and entertainment. Get on the trend with this fashion favourite.
Founded by Mihara Yasuhiro and Takashi Murakami in 2012, Japanese imprint Doublet has been one of the buzziest names in fashion lately; the brand recently took home the prestigious 2018 LVMH Grand Prize. This statement plastic logo button-up is a defining piece for edgy, forward-thinking style.