At the heart of Le Laboratoire, Paris, surrounded by floor-to-ceiling panels of photographer Hong Jang Hyun’s images, designer Juun.J sits quietly contemplating his latest detournement. An unconventional presentation of reconceptualised classic garments for both men and women, his work continues its aim to challenge norms whilst shaping the future of Asian “street tailoring”. What is it that fuels collection after collection of innovation? Juun. J reveals the source of his creative drive and direction.