Originally founded upon a vision for minimalist design, Helmut Lang embodied the sharp, sensual, simple look of the 1990s and was one of the first brands to introduce designer denim in the early 2000s. Achieving cult-like fame for his innovation, attention to detail, exquisite tailoring and intellectual undertones, the Austrian-born Lang redefined the concept of modern luxury during his heyday era. Today, after Japan’s Link Theory Holdings acquired the label in 2006, the Helmut Lang brand has been reinvigorated with new energy and creative excitement for refined-yet-simple urban style. Leading the charge is the husband-and-wife team of Michael and Nicole Colovos, co-founders of Los Angeles denim label Habitual and winners of the 1st Annual CFDA/Vogue Fashion Fund Award for emerging designers. Honouring the brand’s legacy — and its love for modernity, minimalism, androgyny and utilitarianism — the contemporary Helmut Lang is focused on sculpted construction, precise tailoring, strong details and subtle execution within a more accessible realm.