"I’m mostly influenced by the different attitudes of women, now and next season. I’m really interested in the evolution and the speed at which fashion changes. I’m also sure that London and Saint Martins had an effect, especially in that influential period in the ‘90s when I was there; then France has had another effect."

"I think men and women design differently. Sometimes the end result is similar and sometimes the end result is different, but the actual attitude to design is very different. It’s funny because the word ‘sexy’ is often used to describe what I do but I never begin a silhouette thinking, ‘let’s make this sexy.’ I think, ‘let’s make it interesting.’ I’m much prefer making the woman feel cool and interested in what she’s wearing, because that’s what I want. I don’t want to be embarrassed or look overdressed."

"Edun also deals with craftsmanship and I’m lucky in that I’m given quite a lot of freedom to create the Edun look. When I’m doing both lines, I’m thinking of the skills of the people who are making it. I have to understand the skill sets of each factory in Africa and what it will do – how quickly it can evolve, when to pull back, when not to push too far. It’s the community’s livelihood."

"What I’ve been concentrating on is the French mentality, and the workmanship, like lace - taking those mature elements but making them everyday and accessible. Femininity in design is really important to me. Women who wear Sharon Wauchob are grown up and confident, they’re not scared to show their femininity, even if it is edgy."

"As a young designer, five to six years ago, it was all about Japan, Japan, Japan. So I did a lot of textile development there. I know Hong Kong well too, as I would stop over on my way to Japan. Hong Kong and I have a long-standing relationship, it’s a city I would live in. I like the positivity. I have a problem with old-fashioned negativity in some European cities. I like Hong Kong’s quickness, the fact that you’re on the water…all those things just make the day a bit easier."