With a passion for precious stones, FRED has crafted exquisite fine jewellery since its inception in 1936. Famed for its jewels worn by the likes of Marlene Dietrich and Grace Kelly, Fred Samuel’s eponymous brand has been continually inspired by light, movement and energy of life. Passing his passion for sailing and rowing onto his two sons, in 1966, Samuel’s eldest son created the now-signature Force 10 bracelet, braiding marine cables and securing both ends to a buckle, then presenting it to his wife as a gift. Since then, the unexpected blend of a braided steel sailor’s cable and a gold buckle has epitomised the maison’s style: singular, luminous, powerful and timeless.

Each piece in the contemporary collection blends masculine with feminine and can be personalised with interchangeable cables and pendants.

Discover the beauty of Force 10 in-store at Lane Crawford.
November 12-23 | Lane Crawford Canton Road
November 27-December 7 | Lane Crawford ifc mall