Missfaye — is — Missfaye
▷ Her "Miss F" magazine has been acknowledged by "Vogue China" as an influential voice in fashion — perhaps because it embodies her firm view that China's fashion industry is vibrantly full of life. Born in Shanghai and now based in Beijing, the 30-year old fashion blogger — known to her peers and her 36,000+ Weibo fans as "Missfaye" — draws upon her travels, books and magazines for daily inspirations. Her fashion favourites are a reflection of her own eclectic tastes, varying from Anne Valérie Hash to a pair of well-fitting denim jeans.
Find out who the fresh, new faces of fashion blogging are.
Fast becoming a powerful voice for the fashion-hungry masses, China's Union of Style Bloggers is a group of 11 industry journalists who take
online sartorial musings to another level. Recognising strength in numbers, the union formed in Spring 2010 at the behest of Beijing-based
blogger, "Catwalk." Not into personal style updates, self-promotion or chasing fame, China's trendsetting online influencers prefer taking an
editorial approach to their writings and share a deep appreciation of fashion's Eastern and Western roots.
online sartorial musings to another level. Recognising strength in numbers, the union formed in Spring 2010 at the behest of Beijing-based
blogger, "Catwalk." Not into personal style updates, self-promotion or chasing fame, China's trendsetting online influencers prefer taking an
editorial approach to their writings and share a deep appreciation of fashion's Eastern and Western roots.
Meet China's Union of Style Bloggers, the nation's new online fashion force…
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Yoanna — is — Liu Wanyao
◁ Liu Wanyao — aka Yoanna — is 24 and currently studies at Central Saint Martins College of Art & Design in London, whose alumni stars of Alexander McQueen, Stella McCartney and Céline's Phoebe Philo happen to be her designer favourites. As a freelance fashion writer from Beijing, Yoanna is a contributing editor of "VISION," a columnist for Dalian's style monthly "Goodlife," and a contributor for "Vogue China" and "Madame Figaro China." She believes that Mainland China presents endless possibilities for fashion.
Boygray — is — Lin Shiyao
◁ Age: 29Based: Taipei, Taiwan; born in Fuzhou, China
Contributes To: "Men's Uno," "Madame Figaro," "Luxury Times"
Fashion Favourites: Dries Van Noten, Vivienne Westwood
Likes: Discovering new fashion boutiques and art history
Personal Style: Is usually seen in a woollen blazer and clean shirt
China Fashion Insight: "Chaos."
Stella — is — Zheng Yan
◁ Age: 23Based: London, via Xiamen, Fujian
Contributes To: "L'Officiel China," "Grazia China," "Rayli," Ellechina.com
Loves: Her favourite Oxford shoes. She lusts after Alexander Wang's collections
Most Memorable Fashion Moment: Maison Martin Margiela’s Spring/Summer 2006 Show — "Colourful ice cubes used as accessories stained the garments as they melted. Most impressive!"
China Fashion Insight: "The digital boom makes it a tough time for traditional media."
Freshboy — is — Gao Bo
▷ Gao Bo — aka "FreshBoy" — is from Wuhan and currently lives in Beijing, where he writes for "Surface," "Men's Uno," "Modern Weekly" and "Bazaar China." Mostly inspired by his own personal life for his blog posts, the 25-year-old fashion lover counts Jil Sander, Raf Simons and Hedi Slimane among his favourite designers. When asked about China's fashion industry, he replies: "There are too many people who want to be its saviour and, yet, they don't even have the proper sense as to what would best suit themselves sartorially."
Echo — is — Gu Chexi
◁ Shanghai-based Gu Chexi, or "Echo", describes Chinese fashion as "progressive, disorderly, fresh and very much alive." As a contributor to "Vogue China," "GQ China" and "Marie Claire China," her favourite designers include Paul Poiret and Elsa Schiaparelli. To her, the most indelible fashion moments were the catwalk shows of the late Alexander McQueen: "They are impossible to forget."
Maggie — is — Maggie Chiu
△ Based: Hong Kong, via BeijingGraduated: Parsons School of Design, New York
Finds Inspiration: In the rather quirky depths of, um, business and hi-tech news
Loves: A classic LBD [little black dress]
Moments: Her chance encounters with Karl Lagerfeld and Grace Coddington
Queenie Y — is — Yi Feiyang
▷ Age: 23Based: Born and bred in Shanghai, the "Paris of the East"
Contributes To: "Vogue China," "Elle China," "Cosmopolitan," Dazeddigital.com
Personal Style: She identifies best with a black, sheer chiffon shirt, red lipstick ("I love how Diana Vreeland famously painted her office walls red!") and clutch
Likes: "To research unique phenomenon and new talent"
Favourite Designer: Christopher Kane
Xiao Ai — is — Ai Binbin
△ Ai Binbin — whose blog name is "Xiao Ai" — is based in her hometown of Guangzhou. A contributor to major fashion magazines such as "Elle China" and "Modern Weekly," her favourite designer is Alber Elbaz for Lanvin. As for exciting fashion moments in China, she describes Burberry's Beijing runway show this year — which fused 3D digital imagery and models — as "wildly inspirational."
Catwalk — is — Anthony Wong
◁ Born Anthony Wong and best known by his followers as "Catwalk" — including his 45,500+ Weibo fans — the 34-year-old blogger hails from Quanzhou City in Fujian province and currently lives in Beijing. He's contributed to "Modern Weekly" and "Grazia China," and loves the work of the late design great, Cristóbal Balenciaga. He describes Mainland Chinese fashion as both "interesting and unexpected."
Anderson JW — is — Jiang Wei
▷ Age: 31From: Hebei, based in Beijing
Editor Of: FashionTrendDigest.com
Weibo Following: Nearly 145,000
Favourite Fashion Moment: Audrey Hepburn's Givenchy dress in "Breakfast at Tiffany's"
China Fashion Insight: "If we want to be successful, we have to learn how to respect ourselves first and, also, how to respect others."