Brand of the Moment: BassikeEffortless everyday staples
It may be called Bassike (pronounced ‘basic’) but the collection itself is anything but. Founded by friends Deborah Sams and Mary Lou Ryan a decade ago, the Australian label found itself in cult-label territory when its line of signature organic cotton basics became the must-have for fashion insiders in the know.
Perfect tees form the foundation of the duo’s vision to create easy and luxurious pieces that are easy to dress up or down. Now, the range has expanded to include a series of drop-crotch jersey pants perfect for weekend layering.
“Our vision was always to create wearable and adaptable wardrobe essentials with a subtle element of luxury. The baissike woman is modern, mindful and posseses a cool elegance,” the designers say.
Each beautifully constructed piece is locally made in Australia and with Bassike’s commitment to sustainable manufacturing; it makes the perfect gift for the eco-conscious.
We love the label for its combination of comfort and style, but best of all? There is minimal styling required.