Free-thinking, visionary people aren’t easy to find, but when we thought of the embodiment of this violet energy, Tasha Liu of LABELHOOD @labelhood.official was an obvious choice. In just a few short years, LABELHOOD has become an integral part of China’s fashion industry. An outgrowth of progressive retailer Dong Liang, it was created to showcase the cutting-edge creative talent on the mainland, and it’s become a darling of fashion watchers around the region and the world.
What do you do?
I’m Tasha Liu, co-founder of LABELHOOD.
What’s your definition of an aura?
To me, it’s an intangible personality and character, like something inspiring.
How do you express violet in your daily life?
I think of violet as like a young girl just starting to mature, her consciousness just awakening, with a pure but cautiously optimistic attitude towards the world.