A salute to crazier times
In celebration of our passion for DIY style, we tip our hat to the ultimate source of inspiration, the Blitz Club in London. We sought out acclaimed writer and original Blitz Kid, Iain R. Webb to take you back to 1979, the era that stylistic mash-up was born.
I first started visiting the notorious Blitz Club as a student at Central St. Martins. This shabby, World War II themed Covent Garden bar with its wooden tables and tiny dance floor became the stuff of style legend with its fascinating array of peacocks and pin-up girls.
Founded by maverick Steve Strange it was frequented by fashion freaks from milliner Stephen Jones, DJ Princess Julia, to designers Pam Hogg and Bodymap plus Boy George, Fiona Dealey, Marilyn, film-maker John Maybury, Chris Sullivan and Grayson Perry. We were collectively dubbed the “Blitz Kids,” and our common aim, whatever our diverse backgrounds, was simply to overthrow the established order. We lived for Tuesday nights.
At the Blitz, the audience was the show. To a soundtrack by David Bowie, Kraftwerk, Spandau Ballet and The Normal, we did a weird robotic jive. The Blitz crowd loved theatricality. Looks were eclectic, celebrating diversity and subverting iconic imagery, so that could mean dressing as a punk, a priest or a Leather Queen. We did not want to label ourselves with our clothes so at the Blitz you would find a Pierrot sharing a drink with a beatnik, a butch rocker dancing with a nun or a geisha (both looks worn by Boy George!). I always wore a headband inspired by Robert de Niro in The Deerhunter, with tuxedo jackets and bondage trousers. We were cultured clubbers who wanted to challenge the status quo and explore ideals of glamour, sexuality and taste. We had nothing, so we had nothing to lose.
This mood spilled over onto the pages of the new style magazines BLITZ, The Face and i-D, so when I became fashion editor of BLITZ magazine, my friends starred on the pages. As model Amanda Cazalet recalls, BLITZ magazine was a home for ‘misfits and vagabonds’. We lived on the outskirts of society and offered an alternative way of living and looking at fashion. This eclectic spirit mixed the hard-edged and hopelessly romantic, the slick alongside the unraveling and undone. The DIY legacy of punk provided a template for something delightfully organic and hand-made while the flamboyant dreams of the Blitz kids defined a new aesthetic that found beauty in the unexpected. And the spirit still lives on.
The Blitz Kids

Princess Julia
DJ Princess Julia went from a 1940s tailored silhouette - pencil skirt and Joan Crawford shoulder pads - worn with a perfectly coiffed beehive to a more layered, deconstructed look. She’d mix up Victorian, 17th Century, any sort of dressing up things of any era but update with her take on what the future would be.

Pam Hogg
With her crazy coloured orange hair, designer Pam Hogg stood out from the crowd (it’s now canary yellow). She was a textile designer who loved rock’n’roll and clashing psychedelic patterns and prints.

Iain R. Webb
Our looks were safety-pinned together from a variety of sources into a post-modern collage of cultural, historical and ethnic references. This eclectic spirit mixed the hard-edged and hopelessly romantic, the slick alongside the unraveling and undone.
Iain’s Blitz Style
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“Steve Strange wore one, I wore one, we all wore one – the perfect accessory for the Jap Tin Soldier look.”
House of Malakai -
Find in store at ifc mall_
“The Blitz celebrated looking individual and a customised denim jacket is a perfect one-off.”
Polly Lam -
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“Blitz kids loved glamour, from Hollywood pin-ups to sci-fi super heroes.”
Violent Lips -
Find in store at ifc mall_
“Clothes were collaged from every era, so classic Teddy Boy shoes clashed with punky studs.”
Boris & Co. -
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“The mix of ultra-modern Perspex and the common safety-pin (the ultimate punk accessory) make a perfect fit.”
Charlotte Olympia x Tom Binns
Read more from Iain at Hope and Glitter
September 4 – October 31
Join us in store and immerse yourself in a 360-degree experience of the Blitz era.
Lane Crawford, Canton Road, G/F Blitz