Between the Sheets
In our New Modern lifestyle, there is nothing that gets between a good night and you than a great pair of sheets.
One’s bedroom, and most specifically, the bed has always been a place of sanctuary, a cosy, private retreat from the world and the one place where you should really be able to switch off and relax.
In our hectic modern lives, it’s more important than ever to make time to create a space that calms and restores. “We are in bed for sleep and many other things,” says Hervé Martin the new Chief Executive Officer of bed linen specialists Frette, who has worked at Kenzo, Cartier and Louis Vuitton. “With new technology you can entertain yourself and do so much else. The moment <that you go to bed> has become more important now compared to ten years ago, because the world today is far more stressful,” he says.
What we lie on, sleep in and surround ourselves by is a justifiable obsession.
The first step to a good bed is the mattress and pillows and after that it’s all in the lighting, scent and primarily, the dressing. Milanese bedding brand, Frette has been making bed linens since 1860, and has the honour of over 500 European Royal dynasties having slept under their sheets.
When it comes to replicating the hotel experience at home, the first clue to good linen is the thread count. Frette’s goes from 300 to the ultimate 1000 count made from pure certified Egyptian Ginza cotton, that is so beautifully smooth and soft that you’ll likely end up coming home from work early and lying in every day just to indulge in it. The advantage to superlative thread counts is incredibly fine cotton that supplies a light but silky finish. Finer linens also result in fewer creases as the fibres are so closely threaded. Customers are so seduced by the Ultimate boxed set limited edition range that they even collect numbered editions.
Now is the time to remember your first teenage duvet cover pattern. Record and improve.