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The Secrets of La Mer

Dive deep into the ocean with La Mer, now available online at Lane Crawford

The Secrets of La Mer

La Mer creams have long held a reputation for being at the top of many celebrity and beauty insiders’ must-have list, and for good reason. Synonymous with luxury and indulgence, the signature Crème de la Mer is one of the most innovative and sought-after moisturisers in the world. Now available online at Lane Crawford, discover the story of one of the most highly coveted creams in the industry.

The story of Crème de la Mer began with a crucial discovery by aerospace physicist Dr. Max Huber. After suffering burns from a laboratory accident, Huber made it his mission to repair and transform his own skin. Taking inspiration from the sea, he began to hand-harvest kelp (selected for its superior ability to regenerate). After 12 years and 6,000 experiments, he perfected the art of bio-fermentation, and Crème de la Mer and its nutrient-rich Miracle Broth™ was born. Since then, it has evolved into what can only be described as a legend, and the cream continues to inspire the range with a formula that’s rich with sea kelp, vitamins, minerals and essential oils. La Mer’s sea kelp is sustainably hand-harvested twice a year at a specific time when it is at the peak of its health, then instantly flown on ice to New York for production. Because of the intricate and artisanal process that goes into making each jar, which is still hand filled to this day, only small quantities of Crème de la Mer can be produced at a time.

The Power of Sea Kelp

Kelp is a type of seaweed that grows in shallow and nutrient-rich waters. Lauded for its miraculous properties, kelp remains at the core of La Mer’s brand roots. Here are five benefits that this super-ingredient offers:

  1. Antioxidant Rich

    It is a natural source of vitamins A, B1, B2, C, D and E – all of which are powerful antioxidants and vital for maintaining healthy skin.

  2. High In Calcium

    Kelp contains 10 times more calcium than milk, the highest natural concentration of calcium in any food, which contributes to skin growth and regeneration.

  3. Iodine

    The iodine naturally found in kelp effectively helps to remove free radicals (the bad chemicals that accelerate ageing) from human blood cells, making this ingredient an anti-ageing dream.

  4. Provides Hydration

    The presence of lipids and proteins in kelp help to absorb water to keep your skin moisturised.

  5. Antiseptic Properties

    Its natural antibacterial properties aid in the treatment of open wounds, abrasions and burns thanks to high levels of vitamin A, which is known for cellular repair.

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2015-07-01 00:04:00.0