The Next and The New Introducing the bright young things that are set to light fashion on fire

Imagine a drape and twist T-shirt that shows off your midriff or a pair of brief-meets-thong knickers that flash above your waistband – Sirloin is a Shanghai brand that’s big on cheeky glamour or ‘stupid elegance’ as the founders Mao Usami and Alve Lagercrantz dub it.

Sirloin debuted its Spring Summer collection in Paris but in the grand art deco public toilets located at Place de la Madeleine. Madness is the mother of invention as they say.

Hailing from Sydney, Elissa McGowan is as obsessed with sculpture as she is with the way women live. “The way a woman feels is paramount to the development of each piece, and I like to select beautiful yet practical fabrications that allow her to move through her day with ease and confidence,” says McGowan who set up her label in 2013.

She seeks out environmentally friendly fabrics, crafting them into pieces with wardrobe lasting-power such as tunics and palazzo pants, flute sleeve blouses and smock shirts. “I love the 70’s and the early 80’s as a reference, that whole Jerry Hall look. When my woman wants to dress up, she does it on her terms. No fuss, very clean and strong,” says McGowan who uses flourishes of gold for buckles, grommets and earrings as a signature.