Tang Tang Tang Tang – named after the opening chords of Beethoven’s Fifth Symphony – is an innovative lifestyle concept brand founded by Sir David Tang. In a modern tongue-in-cheek take on Chinese tradition, the brand ingeniously re-imagines everyday household essentials, such as rice cookers and sliding toasters, to make them must-have items in pop colours.
In celebration of Lane Crawford’s 165th anniversary, we collaborated with creative director Victoria Tang-Owen and animator Benny Leung to create an exclusive video that showcases the wonder of homeware.
“In the future, we will be more considerate of our surroundings and environment. Every home will produce its own renewable energy and store its own water. Sound-proof homes and less noise in general – soundless vacuum cleaners and quiet blenders, all home appliances will help to provide a better standard of living. I also envision rubbish bins that will self-disinfect and emit zero odours.”