In today’s connected world, social media has become king when making or breaking a brand; the making of which has become fierce. But for streetwear label Fear of God, success was inevitable. Through its directional imagery and undeniably covetable line of denim, bomber jackets, track pants and checked shirts, the label has quickly found a loyal and passionate cult following.

One can no doubt credit Founder and Creative Director Jerry Lorenzo and his inimitable instinct for sell-out pieces that count the likes of Justin Bieber as fans. But for all the street style and celebrity hype, at its core, Fear of God is full of sophisticated relaxed basics.

Its newest collection takes an elevated approach to streetwear with sports-inspired tailored pieces that reference Lorenzo’s childhood growing up as an athlete in the ‘90s.

Ramping up its desirability quotient with each collection, don’t think twice - it’ll be gone before you hit refresh.