Ricky Hendry and Marc Daniels think that sportswear – like our daywear – should be an expression of personal style, and we tend to agree. The two designers met in 2009 and found they shared both an enthusiasm for snowboarding and a frustration with the lack of sophisticated designs available in its slope attire. Eventually, after a particularly wild night partying in Las Vegas, the idea for ISAORA was born: a label focused on high-performance gear for the fashionable man. Its name is adapted from the Spanish phrase, “ahora sí!”, which translates to, “now, yes!”, a modern-day rallying cry to take on the day’s adventures.
With cutting-edge technical fabrics primarily sought out from Japan and Italy, thereafter locally crafted in New York City, thoughtful attention is involved at every step of the garment's creation. We love their windbreaker made of Japanese nylon, a water-resistant, lightweight fabric made lighter by bonded seams. With a storm-flap and laser-cut perforations, the jacket keeps you feeling and looking cool when working up a sweat. And subtle, reflective prints and trims across the collection add a wink of fun to function, perfect for late night runs.
In a muted palette of greys and blacks, these innovative technical details are integrated into a final aesthetic that’s minimal, streamlined and masculine, to make a quietly confident sartorial statement.