Fashion Trailblazer Four Brands Pushing Boundaries in Men's Streetwear

Founded in 2015 by brothers Giuliano and Giordano Calza, Italian label GCDS - “God Can’t Destroy Streetwear” - has garnered cult appeal thanks to its oversized silhouettes and bold graphics. A favourite among edgy fashion insiders, GCDS is frequently spotted on A-listers like Teyana Taylor, Joe Jonas, Lil Yachty, Bella Hadid and Kendall Jenner. Look no further than the brand’s colourful, eye-grabbing collection to make a statement.

Berlin might be known for its all-black sporty club-wear, but GOETZE is redefining the city’s sartorial cool factor. Founded in 2011 by Central Saint Martins graduate Sissi Goetze, the label is taking a fresh new take on classic menswear tailoring through striking patterns, unconventional cuts and minimalist design touchstones. Accessible, versatile and timeless, GOETZE’s subtle twist on men’s staples combines laid-back cool with an urban edge.

Los Angeles label RtA fuses street-tinged basics and high-end design through trend-forward pieces that can be worn casually or formally. Launched in 2013 by Eli Aran and David Rimokh, RtA specialises in lush fabrics and European craftsmanship, but with a pared-back West Coast flair.

Tokyo-based label Children of the Discordance is changing the game when it comes to sustainable fashion. Culling together fabrics from vintage outlets and fair-trade pieces from all over the globe, designer Hideaki Shikama combines his taste for early 2000s hip-hop styles with Japanese pattern-making techniques for clothing that’s both one-of-a-kind and personal.