Choose Better with
Ludovic Blanc
The King of Clean
We often sweat the big stuff – what we eat, our sugar intake – without really thinking about how the seemingly small things can affect our everyday health. Take cleaning your clothes, for example. Do you spend any time reading the ingredient list of your fabric softener given it will sit as close to your body as your moisturiser does? Which is why for the second installment of our ‘Choose Better with’ series, we chat with Ludovic Blanc, the founder of BLANC, an eco-friendly dry-cleaning company. Passionate about eliminating damaging chemicals in products and processes that are meant to clean our clothes, Ludovic started the business with the aim of cleaning up, both literally and figuratively, the industry, while also making an environmentally-conscious decision to avoid chemical nasties.