Breaking Boundaries Introducing the Next New Menswear brand: Staffonly

Whilst they love sporty slogans and colourful hues for menswear, the devil is also in the details such as those on jackets and coats in Staffonly’s recent capsule in collaboration with artist Liu Zhangbolong based on uniforms in a virtual “Museum of Science Fetish”. They love playing with abstract concepts in their clothing and this kooky, often well-styled aesthetic has garnered praise from the likes of GQ Italia and L’Uomo Vogue.

When founding the label in 2015, “we wanted a great space for creating the image of an ideal man,” adds Zhou.

With the brand’s signature ironic and provocative attitude, Staffonly’s clothing is also underlined by functionality, and sculpted yet sporty silhouettes. The designers aim to capture the funny moments “when people try to address things in a very serious and formal way,” Yea reveals, which provides them with a lot of inspiration. “This type of attitude shows up in many details of our designs.”

Having both graduated from schools in the British capital - Yea with an MA in Accessories Design from the Royal College of Arts and Zhou with a MA in Menswear at the London College of Fashion - and just showing at London Collections Men, the city holds a special place in their hearts. “Impossible is nothing in London,” Zhou adds of the city they both used to call home, “We like the humour that Londoners have. We’d like to bring that to everyone.”