Creative Director Mike Amiri launched his eponymous label in 2013 and has since been creating a stir in the luxury streetwear arena for his shotgun blasted pieces. His inimitable combination of underground Los Angeles cool mixed with detailed execution gives Amiri a distressed aesthetic that is so now.

Inspired by punk and grunge culture growing up in West Hollywood, his signature shotgun blasted denim jeans and heavy cotton slub tees are individually targeted with shotguns in the Californian desert, giving the collection a rugged lived-in feel and true soul.