J Brand was launched in 2005 by denim veteran Jeff Rudes and stylist Susie Crippen. The duo wanted to create a classic, sophisticated women’s jean with more emphasis on fit — and less attention to excess hardware or embellishments. Using perfect-fit cuts, quality stitching details and classic dark washes, they created a hot denim range that boasted style. In fact, J Brand’s original skinny straight-leg jeans became the first American-made premium denim label to drive a ubiquitous fashion trend that’s still seen today. Sport the fashionable look for kids too, with the J Brand kids’ line that is equally comfortable and cut impeccably to fit.Find out more about the ready-to-wear line by J Brand.