Wear It Like Beckham

2012-04-18 10:25:00.0

We talk chic with fashion designer and international style icon Victoria Beckham, who will be in Hong Kong next week as Lane Crawford officially launches Victoria, Victoria Beckham, her new dress collection.

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After a whirlwind 2011 – that included having her fourth child, launching the new collection Victoria, Victoria Beckham to rave reviews, and winning Designer Brand of the Year at the British Fashion Awards — Victoria Beckham has firmly fixed her place as an international fashion force to be reckoned with.

Landing in Hong Kong on April 25 to celebrate the debut of the Victoria, Victoria Beckham Spring/Summer 2012 collection at Lane Crawford, the designer-cum-supermom took time out of her busy schedule to chat with us about her new line…

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“This line serves to channel my inner girl. It is fun and young, with a distinct sense of humour. It can’t help but make you smile with its energy and personality.”

Lane Crawford: How do you approach design and working with your team?

Victoria Beckham: My approach to design is always about empowering women, making my customers feel beautiful, comfortable and confident. I am involved in every single aspect of the design process. I design every item that bears my name and I then work with my teams to bring my visions to life.

LC: Who is the girl you imagine wearing this collection?

VB: Myself! And my customer! I really wanted to create a collection that could be worn not only by the existing ready-to-wear customer but also reach a new, slightly younger audience. I think the girl who wears these dresses is confident and independent and able to make each dress her own.

LC: Where does your inspiration come from?

VB: Inspiration for me comes from the most unexpected things! From books, to my family and surroundings, exhibitions, furniture, drawings… The list is endless. Sometimes it is the most surprising everyday things that suddenly transpire into something great in the collections.

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“I design everything for myself. If it’s a dress, it’s a dress I want to wear myself.”

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LC: What is your favourite piece in the collection?

VB: You know, I really don't have a favourite, but I really enjoy wearing all the prints. I wear most of the dresses both day and night as they are so easy to dress up or down.

LC: What celebrities have been wearing your collection and who wears it best?

VB: So far I've had such an exciting mix of celebrities, including Michelle Williams, Julianne Moore, Jennifer Lawrence, Julia Roberts, Celine Buckens… They really go to prove how versatile the collection is and how each person can make the dress unique.

LC: What most excites you about coming to Hong Kong?

VB: I am so excited about coming to Hong Kong! I really want to meet my customers and make sure that my retailers feel supported. I am looking forward to seeing the street style, and absorbing new cultures in a new environment.

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The Victoria, Victoria Beckham Spring/Summer 2012 collection is available now at Lane Crawford ifc mall in Hong Kong, and for pre-order for Fall 2012. +852 2118 7779