TOTEME: A must-know
minimalist brand

In the 1960s, the trend of minimalism emerged as a style of art and a way of life. In recent years, the fashion industry has experienced a tension between minimalism and maximalism, but the popularity of the former remains evident. Japanese and Nordic minimalist styles are well-recognised, and when it comes to fashion brands, TOTEME - the very epitome of Nordic simplicity - immediately comes to mind.

Founded in Stockholm by Elin Kling and Karl Lindman, TOTEME has been around since 2014. Distinctive silhouettes, impeccable tailoring, and high-quality fabrics give the brand’s designs a strong sense of personality. While uncompromising in its simplicity, TOTEME is anything but boring.

Explore the beauty of TOTEME’s precise and powerful fashions that stand the test of time. Shop our edit below.