BRANDS TO KNOW NOW
The lowdown on five labels landing at Lane Crawford this season
1. AJE
Founded by best friends Adrian Norris and Edwina Forest, AJE is one of Australia’s most celebrated contemporary labels – echoing an effortless ease that leans into the country’s coastal lifestyle, and pairing it with statement volume and feminine drama that lends itself aptly to urban life. Each design is strengthened by an impressive artisanal sensibility and focus on traditional craftsmanship.
Why we love it?
For the perfect mix of raw femininity and relaxed cool.
2. BEVZA
To look classy on a time crunch, ground your ensemble in a statement piece - like this breezy two-tone denim pleated midi skirt - and make sure to colour-coordinate your accessories. Slingback flats with a playful blue suede knot are dressy yet comfortable, while a black leather drawstring bucket bag exudes a more edgy touch.
Why we love it?
For pared-back luxury underpinned by thoughtfulness.
3. CECILIE BAHNSEN
The traditions of French fashion collide with the design culture of Scandinavia in every CECILIE BAHNSEN collection. A mix of couture and ready-to-wear, the LVMH Prize finalist speaks a contemporary yet ladylike language which comes to life through voluminous architectural silhouettes and delicate accents. Adding to the thoughtfulness and longevity of designs, each collection is made to complement the last, building a versatile, hardworking wardrobe that extends well past the seasons.
Why we love it?
For blurring the lines between French couture and Scandi cool.
4. MARINE SERRE
The youngest person to ever win the LVMH Prize, French designer MARINE SERRE has proven herself as a force to be reckoned with within the fashion arena. The creative is beloved for her now-iconic crescent-moon print – worn by the likes of Beyoncé, Adele, and Ariana Grande – but the collections offer more than just a cult motif: think a mix of athletic, futuristic designs with sharp tailoring and couture details.
Why we love it?
For cult-worthy separates that feel forward in every way.
5. RTA
Founded by Eli Azran and David Rimokh, Los Angeles-based label RTA – an acronym for Road to Awe – interprets the mindset of today’s rebels through contemporary collections that offer urban, androgynous allure. A finalist of the prestigious Vogue x CFDA fashion fund, the celebrated brand encourages wearers to embrace self-expression to its fullest.
Why we love it?
For bold, minimal pieces with an LA-esque edge.
In search of more newness? Shop an edit of Lane Crawford’s latest arrivals below.