The eponymous label was founded by Mara Hoffman in 2008 in New York. Her love of vibrant prints from across the world transmit into her kaleidoscopic designs. A swimwear line quickly followed the success of the ready to wear collection and 2015 saw the launch of an activewear line. Incorporating peacock prints, hawaiian flowers and aztec monochromes the designs are like a whirlwind tour of a globe.