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2015-03-31 00:00:00.0

The Denim Edit

Mix it up this Spring Summer with a new pair of jeans – an investment that will become your failsafe for the months ahead. This season sees the Seventies spirit usher in the return of the flare and the high waist, while the unisex mood is embodied in the classic boyfriend cut and a tongue-in-cheek nostalgia embraces the “Mom” jean.

Discover our line-up of fashion’s favourite denim pieces courtesy of Stella McCartney, Acne and the hotly anticipated debut denim line from Alexander Wang.

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Aftercare

Proper denim care is essential to give your jeans a longer life. Experts recommend washing your jeans as rarely as possible to keep its colour saturated, but when the time comes to give your favourite pair a rinse, the trick is to wash them by hand.

We love the Denim Wash by fabric care specialists The Laundress – just a capful of detergent in a large basin of cold water is enough. Make sure your jeans are turned inside out and leave them to soak in the formula for one hour. Rinse gently to remove the detergent when the time is up and hang the jeans to dry, inside out.

Dry-cleaning your denim is also an option but we recommend that you reserve this for special occasions only, as the chemicals used in dry cleaning can reduce the longevity of your jeans.

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