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Lane Crawford Profiles Front
Row

Style setters Mary-Kate and Ashley Olsen are conquering the luxury world with their critically lauded label, The Row. We chatted with them about their new vision of luxury and the inspiration behind their latest Autumn Winter collection.

Words by Divia Harilela

THE ROW Double Vision

Established in 2006 by twins Mary-Kate and Ashley Olsen, The Row, a line of elevated everyday basics has won over women around the world with its impeccable craftsmanship and understated aesthetic. In 2012, The Council of Fashion Designers of America named the duo Womenswear Designers of The Year. Since its launch, The Row has expanded to include a range of timeless accessories that will last beyond seasons.

THE ROW The Interview

LC: Even before you launched The Row, you had an enviable closet of designer clothes – why create your own fashion label?

TR: The Row began with a T-shirt. We found that there wasn’t a well-tailored basic in the luxury market and we wanted to create it.

LC: You were already known for your unique personal styles – does this influence how and what you design?

TR: As women, designing for women, we think about what we want to wear and how that can enhance a woman’s wardrobe. A woman doesn’t have to give up her comfort in order to look elegant.

LC: On that topic, what women wear The Row?

TR: She’s probably in her 40s or 50s, but it really could be any age. She’s the woman that we know – sophisticated and very educated within the world of fashion. She appreciates fine fabrics and craftsmanship.

LC: How would you say The Row is redefining luxury compared to other labels?

TR: We wanted to manufacture quality pieces that every woman could wear and would feel comfortable wearing. It should be about quality and the way it fits on your body. We always say that the definition of luxury, at least our version of it, is to make a woman’s life easier. And that’s what we aspire to. We hope to make things that are ageless and timeless.

LC: How has the brand evolved over the years?

TR: It gradually expanded as we began to experiment and come up with things we wanted to try. We think that’s what people like about The Row. It’s not a trend-based brand, it’s true luxury and something that you will hopefully have forever. There are some seasonal items, but it’s about luxury, not fashion.

LC: Interestingly, the current Autumn Winter 2014 collection features silhouettes you have been working on since the beginning…

TR: We had been playing with A-line and Pope-like robe silhouettes for a few years but while designing this collection, they became more present. People keep saying it’s ecclesiastical. It’s clean, sophisticated and voluptuous, and also very textured and technical. It’s more mathematical. We were inspired by rectangles, circles and half circles.

LC: If you had to own one piece from the collection, what would you choose?

TR: We love the 900-gram cashmere. It’s indescribable. It falls beautifully on the body.

LC: What other exciting developments or projects can we expect in the next few months?

TR: This is the third season we have collaborated with cobbler Enzo Bonafè. Together, we created handmade mules, loafers and Derbys and plan to continue working with him. Exactly what is to come is unknown, but we plan to continue designing with the same aesthetic in mind.

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2014-09-10 00:08:00.0