American Apparel-Exclusive

Shop the latest American Apparel collection and stock up on chic wardrobe staples.

Renowned for its “Made in Downtown LA” mantra and its commitment to social and environmental awareness, American Apparel injects fun and sexiness to the world of casual wardrobe staples. Synonymous with effortless chic and extreme versatility, its extensive range that includes basic tees, dresses, hoodies, leggings, underwear and accessories has long been a hit favourite among fashionistas and stylists around the world. Founded in 1989, the brand champions American culture with a focus on simple, basic designs that make up wardrobe essentials. The playful use of bright and nylon colours, simple graphics, oversized cuts, flirty styles, multi-functional designs and body-hugging fits highlights the beauty of minimalism and often reminisces a hint of ’80s workout style. Using extra soft and light materials, American Apparel creates everyday wear with style, comfort, sexy appeal and attitude in mind.