Armed with an MA from Central Saint Martins and superb pattern cutting skills, Li Gong - one of the finalists of Lane Crawford’s Creative Call Out programme in 2017 - has gone on to establish a label that addresses the needs of every modern gentleman.

He combines his sartorial skills with a clever take on casual dressing, turning out plaid tailored short suits, crop sweaters, striped polo shirts and two-tone leg-lengthening ‘mod’ suits. The details make all the difference with contrast colour pocket linings, sharp shoulders on Regency-style spencer jackets and piped trims.