Passers-by on city streets, passengers on the graffiti-daubed subway, block parties and sub cults, rush hour and happy hour - the many faces of everyday life is Stuart Vever’s number one fascination. The creative director of the American brand Coach has a deft way of seizing the now.

“I was struck by fact that the next generation view luxury in a different way – it’s not about formality or investment, nor is it hidebound by tradition in that European way. A luxury item can be playful and it can be a sneaker or a backpack. In the past, luxury was born of the idea of rarity and being out of reach,” says the forty-something Brit who previously held top roles at Mulberry and Loewe.

To celebrate the vigour of urban life, Vevers and Coach are transplanting a slice straight into our Lane Crawford ifc mall store in Hong Kong and Shanghai Times Square in China, in the shape of replica subway carriage with immersive displays of local graffiti art, cityscape photography and a cacophony of customisable accessories, menswear and womenswear.