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When designers Laura Kim and Fernando Garcia debuted Monse last year to a line-up of high-profile industry insiders, they were immediately showered with praise from editors and critics alike. And as one of the buzziest new brands to launch from New York in recent seasons, it’s not hard to see why.
Having spent a combined 18 years under the tutelage of Oscar de la Renta before starting their own label, Kim and Garcia are well versed in the art of female dressing. Focused around feminine, bold designs with a relaxed fit, the designers have a knack for making women feel beautiful with ease.
“It’s important for women today to feel pretty in a ‘non-princess’ way. It’s about relating to who she is and how she feels,” explains Garcia. Reworking the humble button down shirt - “it’s such a relatable piece of clothing for every woman in any walk of life” - with asymmetric cuts, deconstructed tailoring and experimenting with new shirting shapes.
“This is a line where women can find easy to wear clothes that have enough of an edge to be amongst the fashion crowd, while keeping an ease that speaks to sex appeal.”
So what’s next for the brand that counts style favourites Sarah Jessica Parker and Amal Clooney as some of its loyal fans? “We want our collections to evolve in response to real women in the stores. In our generation, the customer speaks louder than anyone else. The pieces should make her feel her best.”
With Monse elevating the perennial wardrobe staple, the shirt is your new classic go-to.
