The ski season countdown has begun, and whether with family or friends, snow buffs will soon be slicing through powder while those that prefer the après-ski will be indulging slope-side. When the wind howls and the snow pounds, high performance skiwear makes all the difference, keeping you both you warm and fashionably cool.

This season’s skiwear takes technical innovation to the next level, with apparel that helps to maintain a stable body temperature, wicks away moisture, breathes, and even incorporates Near Field Communication technology to enable wearers to stay connected no matter where they are. We’ve curated the best in ski attire, with The Winter Shop, offering brands that combine both superb performance with great style.

We’re proud to offer Aspen-born Aztech Mountain, a brand hand-picked for its technically-minded approach to alpine wear, combined with the brand’s founders' obsession with form and purposeful fit. This label’s approach to skiwear boasts clean lines, "uncomplicated fits” and effortless style.

The Winter Shop wouldn’t be complete without some stalwart icons, so naturally, we’ve partnered with Burton - the world’s first snowboard company, founded in 1977 - to offer the best for those who prefer boards to skis. Some of our hero products are Burton’s responsibly sourced, sustainable down jackets that have the bluesign® seal of approval.

For your next ski trip, our edit of the best in alpine wear will ensure you descend every slope in style and comfort - whatever the weather.