Introducing SkinCeuticals
For serious die-hard skincare fans, SkinCeuticals is set to be your 2015 beauty resolution. Founded by Dr. Sheldon Pinnell, the brand was born from decades of skin cancer research, enabling it to deliver super-advanced skincare backed by science. With a loyal following in luxurious medi-spas around the globe, SkinCeuticals is a favourite among celebrities and beauty insiders, loved specifically for its efficacious anti-ageing vitamin C-packed treatments. Discover the three-step philosophy that will revolutionise the way you look at skincare for good.
Join us in store at Lane Crawford Times Square to discover the first global Skinceutical counter.
Prevent
The key to maintaining a youthful complexion is to stop any environmental skin damage in its tracks. SkinCeuticals’ preventative solutions are rich in powerful antioxidants designed to give you the ultimate protection from external aggressors.
The daytime serums are lightweight enough to layer under your moisturiser. Apply 4-5 drops on a dry face after cleansing – remembering never to neglect your décolletage and neckline.
Protect
Protecting your skin is as simple as using an effective broad-spectrum sunscreen. SkinCeuticals formulas cover both UVA and UVB protection, meaning you’re getting protection from both ageing and burning. With clever use of technology, these sunscreens also don’t leave any pesky white streaks.
SkinCeuticals utilises 100 percent physical sunscreens (not chemical), which is great for sensitive skin. Apply at least 15 minutes before exposure to sun, every day.
Correct
Aimed at restoring and rehabilitating your skin, corrective products are targeted treatments that address specific concerns. Whether you’re battling fine lines, discoloration, acne or pigmentation, each formula combines active ingredients with advanced technologies to effectively offer a solution for every beauty concern.
We love the Advanced Pigment Corrector for stubborn discolouration that just won’t budge. Just remember to apply in the morning after an antioxidant serum, and follow it up with a healthy layer of sunscreen.
The Skincare ABC’s
Antioxidants
Compounds that prevent oxidation of other molecules, known as free radicals, in turn countering the ageing process. Common antioxidants include vitamins C, E and coenzyme Q10.
Free Radicals
These occur naturally in our bodies, and can also be found in environmental toxins, especially when skin is exposed to the sun. Free radicals have the potential to cause damage to cells and exacerbate ageing.
UVA/UVB
Sunlight is made up of two types of harmful rays: long-wave ultraviolet A (UVA) and short-wave ultraviolet B (UVB). The former penetrate deep into the skin’s thickest layer causing ageing, while the latter are responsible for sunburn.
Pigmentation
The colour of your skin is dictated by a pigment called melanin. When melanin-making cells become damaged, the production of pigment can be altered, leading to dark spots and discolouration.
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