Passers-by on city streets, passengers on the graffiti-daubed subway, block parties and sub cults, rush hour and happy hour - the many facets of everyday life is Stuart Vever’s number one fascination. The Creative Director of the American brand Coach has a deft way of seizing the now.

“I was struck by fact that the next generation view luxury in a different way - it’s not about formality or investment, nor is it hidebound by tradition in that European way. A luxury item can be playful and it can be a sneaker or a backpack. In the past, luxury was born of the idea of rarity and being out of reach,” says the forty-something Brit who previously held top roles at Mulberry and Loewe.