Cult sportswear brand, Particle Fever first came to viral fame with a sportswear legging with built in underwear and innovation is ingrained in the studio’s DNA. This couldn’t be more evident than with the Shanghai-based label’s worldwide exclusive sports capsule created in collaboration with Lane Crawford and The Woolmark Company.

“Merino wool is not frequently used as activewear, but actually, the function of quality Merino wool is largely underestimated and it is no longer a luxury old-money thing for younger generation,” says Zoey Liu, Co-Founder and CEO, who also cites the benefits of the material for outdoor sports.